PEMALL USA took part in the 24th version of Intersec, hosted in Dubai at the World Trade Center from 17th to 19th of January 2023. This global nexus has yet again given us an opportunity to meet face-to-face with our customers, discuss and focus on growing trends in the industry. Sincere thanks to our patrons and well-wishers who passed by our stand.


We are pleased to announce that PEMALL USA will take on a greater leap into Total Fire Protection Solutions (Products and Systems) in full Fire Science Technologies to complement our top of the range Clean Agent Fire Suppression Units! Subsequently, we have decided to join hands with several US companies who are the world’s leading industrialists in the field of Fire Protection, converging under the same group. The new grouping will be known as Luke Alexander Group of Companies – America. We are thrilled about this great step that we have taken, along with our partners, joining hands as a team, and utilizing the wide range of resources, technologies, facilities, and products under one roof, spread across USA, Europe, Russia, Middle East and Asia – with one motive – to offer nothing less than the best. Stay assured that the PEMALL USA team who you have relied on until now will continue their services with stronger corporate infrastructure, with more might and more power!


PEMALL USA took part in the 23rd version of Intersec 2022, one of the most sought-after exhibitions in the region. The expo was held at Dubai World Trade Center from 16th to 18th January 2022. It was a great opportunity to showcase our range of latest products & features. A BIG thank you, to all our well-wishers and supporters for the overwhelming response and for taking the time to pass by our stand.


In this day and age, business expansion is one indicator of company’s sustainability and growth. For us to cater diverse clients and partners, PEMALL has set up an International Office in Middle East and North Africa (MENA) to cater clients and partners in and around the region. Our international expansion offers a chance to reach and tap new clients from all over the region. This means quicker and more efficient service and reach to our esteemed clients. Being able to offer a service or product that is within our reach is one of our pride to develop new resources and link important connections by operating in global markets in Middle East and North Africa.

Another excellent benefit of taking our business overseas is that you will get access to a new pool of ideas from our team with unique skills and fresh mindsets. PEMALL is here to assist you with all of the important matter for your business needs.


We at PEMALL are pleased to share that we are joining the largest international exhibition for Security, Safety & Fire Protection on January 2021; where innovators, end-users and government agencies come together to collaborate, share knowledge and prepare for future challenges in protecting world’s most critical assets and lives. Developing products and services in the fire and gas detection systems market for decades, PEMALL is showcasing through this exhibition new innovations on fire suppression systems utilizing today’s technology at the highest level.

Safety and Security is domineering in every industry – with ever growing challenges and unforeseen threats to the infrastructure, fire security needs constant reinforcement. Modern day science and the industrial culture drives industry experts to keep all aspects protected from dangers of fire and we are elated to provide you with the highest quality of products. Visit us at Intersec on January 2021 and let’s discuss more innovative solutions to improve your building security and know more about our products.


As we welcome year 2020, we are fortunate to have new Director to lead our International office. We renewed leadership to successfully implement our strategy and take advantage of the market opportunities ahead. Mr. Yousef Abu Sall is a technology visionary with a proven track record of execution. He is a strong communicator who is customer-focused with deep leadership capabilities. Furthermore, he has a solid understanding of our products and markets.

The board believes that the job of the Director now requires additional attributes to successfully execute on the company’s strategy. This leadership transition is just another milestone in an esteemed organizational history characterized by continual learning, growing, and reflection—always centering our partners and their work. We are confident that this new leadership will lead us into a new era of exchanging grassroots brilliance and building ever more equitable and powerful partnerships with visionary leaders, organizations, and movements around the world specially in fire industry.